Matt Atherton
About Matt Atherton
Matt Atherton serves as the Head of New Business EMEA at WARC, where he has worked since 2023. He has extensive experience in sales and business development across various media platforms, with previous roles at Haymarket Media Group and Contentive.
Current Role at WARC
Matt Atherton serves as the Head of New Business EMEA at WARC, a position he has held since 2023. In this role, he focuses on expanding the company's business operations across the Europe, Middle East, and Africa regions. His responsibilities include developing new business opportunities and driving revenue growth within the EMEA market.
Previous Experience at Haymarket Media Group
Atherton worked at Haymarket Media Group in various roles from 2012 to 2020. His positions included Senior Sales Executive for Horticulture Week, Account Manager for Conference & Incentive Travel/Event Magazine, and Regional Head of Sales for the UK & Asia Pacific. He also served as Account Director for Conference & Incentive Travel, contributing to the company's sales strategy and client management.
Experience in Business Development
Matt Atherton has extensive experience in business development, particularly in the media sector. He was the Business Development Manager for WARC from 2020 to 2023, where he focused on driving revenue and developing new business strategies. His proven track record includes achieving commercial KPIs across various media platforms, including B2B and B2C partnerships.
Educational Background
Atherton studied at Oxford Brookes University, where he earned a Bachelor’s Degree in Philosophy with Sociology from 2004 to 2007. This educational background provided him with critical thinking and analytical skills that contribute to his professional expertise in sales and business development.
Key Skills and Expertise
Matt Atherton possesses significant expertise in key account management and revenue generation across live events, print, and digital media. His skills include developing new business initiatives and delivering incremental revenue growth. He has experience managing national, international, and global accounts, demonstrating his capability in a competitive market.