Mukta Lad
About Mukta Lad
Mukta Lad is a seasoned reporter and editorial consultant based in Mumbai, India, with extensive experience in journalism and corporate communications. She has held various roles in prominent organizations, including her current positions at WARC and Comms News, and has a strong background in marketing and brand management.
Work at WARC
Mukta Lad has been serving as a Reporter for WARC in Mumbai, Maharashtra, India, since 2020. In this role, she covers various aspects of marketing and advertising, contributing to the publication's reputation for providing in-depth industry analysis and insights. Her experience in journalism allows her to effectively report on trends and developments within the sector.
Current Positions
In addition to her role at WARC, Mukta Lad works as an Editorial Consultant at Comms News, also starting in 2020. She has been involved in managing the communications portal, focusing on delivering industry news and updates. Furthermore, since 2021, she has held the position of Assistant Editor at ET Brand Equity, where she continues to enhance her expertise in brand-related journalism.
Previous Experience
Mukta Lad has a diverse background in journalism and corporate communications. She worked at LiveMint as a Journalist from 2019 to 2021, and prior to that, she was a Senior Correspondent at The Economic Times from 2014 to 2016. Her experience also includes roles at Campaign India, where she served as a Consultant Journalist and Editorial Assistant, and at Grey Group as a Copy Supervisor.
Education and Expertise
Mukta Lad earned her Bachelor of Arts degree in English Literature from the University of Mumbai, completing her studies from 2005 to 2008. Her educational background, combined with her extensive professional experience, has equipped her with a well-rounded understanding of marketing and brands, particularly in writing and corporate communications.
Leadership in Corporate Communications
During her tenure at Leo Burnett from 2016 to 2019, Mukta Lad headed the PR and corporate communications functions for the agency in India. This role highlighted her leadership capabilities and her ability to manage complex communication strategies within a major advertising firm.