Rica Facundo
About Rica Facundo
Rica Facundo is the Managing Editor of WARC Asia and the Founder & Chief Story Collector at Rising Sideways. With a diverse background in journalism, brand strategy, and design research, she has moderated discussions at major conferences and has worked with various brands across the Asia-Pacific region.
Work at WARC
Rica Facundo currently serves as the Managing Editor for WARC Asia, a position she has held since 2024. Prior to this role, she worked as the APAC Editor at WARC from 2022 to 2024. In her capacity at WARC, she focuses on producing culturally relevant and human-centric thought leadership, contributing to the organization's mission of providing insights and strategies for marketing professionals.
Current Role as Founder at Rising Sideways
Since 2020, Rica Facundo has been the Founder and Chief Story Collector at Rising Sideways. This platform emphasizes community building, content creation, and coaching aimed at career reinvention and future-proofing. Through Rising Sideways, she engages with individuals seeking to navigate their professional journeys in a rapidly changing landscape.
Previous Experience in Design and Strategy
Rica Facundo has a diverse background in design and strategy, having worked as a Design Researcher at AGENCY in Singapore from 2020 to 2022. She also held the position of Lead Cultural Strategist & Researcher at Iris from 2018 to 2020. Her experience includes working in a strategic design consultancy that focuses on innovative solutions across various sectors, including web3, healthcare, education, and banking.
Educational Background
Rica Facundo completed her undergraduate studies in Mass Communication at Ateneo de Manila University. She also studied the International Baccalaureate at the International School Manila. Her educational background has equipped her with a strong foundation in communication and media, which she applies in her professional endeavors.
Moderation and Conference Involvement
Rica Facundo has moderated discussions at several major conferences, including Adfest, SXSW, and Spikes. Her role in these events highlights her expertise in cultural strategy and her commitment to fostering dialogue within the marketing and communications industry.