Lauren (Laur Diy) Riihimaki
About Lauren (Laur Diy) Riihimaki
Lauren Riihimaki, known by her stage name LaurDIY, is a digital content creator and leading DIY and lifestyle personality, television host and top YouTube Creator. The 28-year-old has become a digital sensation through her creativity and authenticity, which in turn has inspired an engaged global fanbase, especially among female Millennial and Gen Z audiences, allowing her to maintain her dominance as the premier DIY channel for over 9 years. The LaurDIY brand has garnered an audience of 20M+ across social platforms, that has rendered her an ideal partner for major brands, including Procter & Gamble, Klarna, Bumble, Etsy, Starbucks, and more. Lauren's merchandise and brand name has appeared across multiple categories including apparel, accessories, mobile accessories, stationery, jewelry and craft kits in major retailers including Target, Walmart and more. Lauren also serves as host and executive producer of HBO Max’s competition series, Craftopia, and most recently launched her podcast Wild ‘Til 9 alongside co-host and boyfriend Jeremy Lewis. Lauren is a champion for open and honest conversations surrounding mental health, and is a passionate animal lover. Lauren has established herself as an Angel Investor to rapidly growing tech start-ups and CPG products. Recent investments have included Cann, Kinship Skincare & Community.com.