Alexa Schirtzinger
About Alexa Schirtzinger
Alexa Schirtzinger serves as the Head of Marketing at Watershed, a position she has held since 2022. With over 20 years of diverse leadership experience, she combines her background in environmental issues and corporate marketing to inform her strategic approach.
Work at Watershed
Alexa Schirtzinger serves as the Head of Marketing at Watershed, a position she has held since 2022. In this role, she leverages her extensive background in marketing to drive initiatives focused on environmental sustainability. Her experience in both corporate and environmental sectors informs her strategies, allowing her to effectively communicate Watershed's mission and engage with diverse audiences.
Previous Roles and Experience
Before joining Watershed, Alexa held several significant positions. She worked at Salesforce as the Director of Content & Social Marketing from 2014 to 2016. She also served as VP of Product Marketing at Box from 2020 to 2022 and held various roles at Google, including Head of G Suite Product Marketing and Head of Global Campaigns & Content. Her career also includes experience as a Peace Corps Volunteer in El Salvador and as a Fact Checker for The New York Times.
Education and Expertise
Alexa Schirtzinger has a strong academic background. She earned a Bachelor of Arts cum laude in Environmental Geology and Spanish from Dartmouth College. She also holds a Master of Science in Journalism from Columbia University. Additionally, she was a John S. Knight Journalism Fellow at Stanford University, where she further developed her expertise in journalism and communication.
Background in Environmental and Corporate Sectors
Alexa has over 20 years of leadership experience that spans various fields, including wilderness treks, reforestation projects, journalism, and corporate marketing. This unique blend of experiences shapes her approach to marketing, particularly in addressing environmental challenges. Her passion for natural landscapes, such as mountains and rivers, drives her commitment to sustainability.
Career in Outdoor and Adventure Roles
In addition to her corporate and journalism roles, Alexa has a background in outdoor and adventure activities. She worked as a Whitewater Rafting Guide for Los Rios River Runners and as a Ski Instructor at Taos Ski Valley, Inc. These experiences contribute to her understanding of environmental issues and enhance her marketing perspective.