Erica Lorin
About Erica Lorin
Erica Lorin is an Enterprise Account Executive with extensive experience in account management and strategic partnerships. She has worked for several companies, including Medallion, WISE, and The Trade Desk, and has a background in public relations and management.
Work at Watershed
Erica Lorin currently serves as an Enterprise Account Executive at Watershed, a company focused on helping organizations measure and reduce their greenhouse gas emissions. She has been with Watershed since 2024 and operates from the San Francisco, California area. In her role, she engages with clients to implement sustainability solutions and drive impactful environmental change.
Previous Experience
Before joining Watershed, Erica held various positions in the tech and media sectors. She worked at Medallion as an Enterprise Account Executive for 10 months in 2023, and at Lattice as a Strategic Account Executive for 10 months in 2022. Additionally, she spent three years at The Trade Desk, progressing from Account Executive to Senior Account Executive. Her earlier roles include positions at Carat and AcuityAds Inc., where she gained substantial experience in account management and strategic partnerships.
Education and Expertise
Erica Lorin has a diverse educational background. She earned a Bachelor of Arts in Public Relations from Penn State University. She also studied at Harvard Business School Online, where she completed a Certificate in Management Essentials in 2020. Furthermore, she attended IES Roma, enhancing her global perspective and expertise in management and communications.
Background
Erica's career began in the Greater New York City Area, where she worked as an Executive Assistant at City Connections Realty. She transitioned into media planning at Carat, where she held roles as an Assistant Media Planner and Associate Media Planner. Over the years, she has developed a strong foundation in account management and strategic partnerships, working with notable companies such as Walmart, Stripe, Klarna, and Spotify.
Professional Growth
Throughout her career, Erica has demonstrated a commitment to professional growth and development. She has worked in various capacities that have allowed her to build expertise in client relations and sustainability initiatives. Her experience in a rapidly growing company that is actively hiring reflects her adaptability and the demand for her skills in the current job market.