Jayde Alexander Cruickshank
About Jayde Alexander Cruickshank
Jayde Alexander Cruickshank is an Account Director specializing in Strategic Accounts and Financial Services at Watershed in London, England. With a diverse background in various roles across multiple companies, he focuses on delivering solutions that drive value for customers by understanding their needs and facilitating transformative change.
Work at Watershed
Jayde Alexander Cruickshank currently serves as the Account Director for Strategic Accounts & Financial Services at Watershed. In this role, which began in 2023, Jayde is based in London, England. She focuses on delivering solutions that create value for customers by assessing their current state and future needs. Her process-oriented approach aims to define positive change for businesses and establish metrics for measuring success.
Previous Experience at Sisense
Before joining Watershed, Jayde worked at Sisense as an Account Director for Enterprise from 2021 to 2023. During her tenure, she was responsible for managing key accounts and driving business growth within the enterprise sector in the United Kingdom. This role contributed to her extensive experience in account management and strategic planning.
Advisory Services at J A Advisory
Jayde has been involved with J A Advisory since 2018, where she provides advisory services. Her work in this capacity spans six years and focuses on helping organizations navigate complex challenges and implement effective strategies for improvement. This role complements her extensive background in account management and customer engagement.
Career Background and Expertise
Jayde has a diverse career background with roles in various organizations. She has held positions such as Account Director at Software AG, Strategic Account Director at Snow Software, and Enterprise Account Manager at Adobe. Her expertise encompasses Martech, Business Intelligence, Middleware, Automation, ERP, CRM, IT Service Management, Cloud Management, and Climate Tech. This breadth of knowledge supports her ability to drive transformative change within organizations.
Sales and Account Management Experience
Jayde's career in sales and account management began at SG World as a Sales Executive in 2010. She later progressed to roles at Newsweaver, where she served as both Account Director and Business Development Manager. Her experience includes working at Intralinks as Account Director for Financial Services EMEA and at Microsoft as a Senior Solution Specialist for Dynamics 365. This extensive experience has equipped her with the skills necessary to understand and address the negative impacts of organizations' current states.