Ryan Franco

Enterprise Sales Leader @ Watershed

About Ryan Franco

Ryan Franco is an Enterprise Sales Leader with over 13 years of experience in SaaS go-to-market strategies, currently working at Watershed. He has held various leadership roles at companies such as Miro, SiteAware, and Procore Technologies, focusing on sales and business development.

Current Role at Watershed

Ryan Franco serves as an Enterprise Sales Leader at Watershed, a position he has held since 2023 in Austin, Texas. In this role, he focuses on leveraging enterprise sustainability platforms to enhance climate action. He has achieved 118% attainment in managing and establishing five pods of vertical sellers, contributing significantly to the company's sales efforts.

Previous Experience at Miro

Prior to his current role, Ryan worked at Miro as an Enterprise Sales Leader from 2022 to 2023. His tenure at Miro lasted one year and took place in Austin, Texas. In this position, he was responsible for driving sales strategies and managing enterprise-level client relationships.

Sales Leadership at SiteAware

Ryan held the position of Vice President of Sales at SiteAware from 2021 to 2022 for 11 months, also in Austin, Texas. His leadership role involved overseeing sales operations and developing strategies to enhance market presence.

Experience at Procore Technologies

Ryan has extensive experience at Procore Technologies, where he held multiple positions from 2017 to 2021. His roles included Manager of Emerging Markets, Senior Manager of Enterprise & Majors Sales, and Manager of Mid-Market and Major Sales - Specialty Contractors. His work at Procore focused on sales management and market strategy within the construction technology sector.

Educational Background

Ryan studied at UC Santa Barbara, where he earned a degree in Applied Psychology with a focus on Education. His academic background provides a foundation for his understanding of human behavior, which is beneficial in sales and management roles.

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