Alex Blitshtein
About Alex Blitshtein
Alex Blitshtein is a Product Marketing Manager currently working at WaveBL since 2024. He has extensive experience in marketing roles at various companies, including Tarya Fintech and Payoneer, and holds degrees from Technion and V. N. Karazin Kharkiv National University.
Work at WAVE BL
Alex Blitshtein currently serves as the Product Marketing Manager at WaveBL, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that align with the company's product offerings. His responsibilities include enhancing product visibility and engagement through targeted marketing initiatives.
Previous Experience in Fintech
Before joining WaveBL, Alex worked at Tarya Fintech as the Marketing Lead from 2022 to 2024. During his tenure, he was responsible for overseeing marketing strategies and initiatives that contributed to the company's growth in the fintech sector. His experience in this role further solidified his expertise in product marketing.
Career Background in Marketing
Alex has extensive experience in marketing, having held various positions in notable companies. He worked as a Senior Marketing Manager at Payoneer from 2019 to 2021 and as a Growth Marketing Manager at Anyword from 2021 to 2022. His background also includes roles at PSD2HTML and Kiev Leading Media, where he gained valuable insights into marketing and communications.
Education and Expertise
Alex holds a Bachelor's Degree in Organization Management and Economics from V. N. Karazin Kharkiv National University, completed from 2004 to 2009. He also studied Project Management at the Technion - Israel Institute of Technology from 2014 to 2015. His education complements his professional experience, particularly in areas such as demand orchestration and account-based marketing strategies.
Specializations in Marketing
Alex specializes in leveraging analytics and attribution to inform marketing decisions. He focuses on crafting go-to-market strategies that align with revenue operations, enhancing pipeline velocity. Additionally, he utilizes paid distribution channels to maximize brand exposure and effectively engages with key accounts through targeted marketing strategies.