Noga Balaban
About Noga Balaban
Noga Balaban serves as the Director of Product Marketing at WaveBL, where she has worked since 2020. She holds a Bachelor's degree in Sociology and Anthropology from Ben-Gurion University of the Negev and has extensive experience in marketing and project management across various companies.
Work at WAVE BL
Noga Balaban has served as the Director of Product Marketing at WaveBL since 2020. In this role, she has executed lead generation and growth campaigns that increased product usage and created new opportunities. Balaban has led the creation of a unified company brand, which included developing a design guide and segment-targeted messaging. She has also spearheaded the development of the company website, collaborating closely with various departments to ensure successful product launches and feature releases.
Education and Expertise
Noga Balaban holds a Bachelor's degree in Sociology and Anthropology from Ben-Gurion University of the Negev, where she studied from 2011 to 2013. Additionally, she participated in the Erasmus Mundus EU Exchange student program at Masaryk University Brno in 2013, further enhancing her academic background in sociology and anthropology. Her educational foundation supports her expertise in marketing communications and product marketing.
Professional Background
Before joining WaveBL, Noga Balaban worked in various marketing roles. She was the Marketing Communications Manager at Prytek for seven months in 2020. Prior to that, she served as the Marketing Manager at Voicenter for one year and was also a Team Leader for Customer Relationships & Experience at the same company for two years. Her experience includes project management roles at Local Port and Generations of Israel, as well as a project coordinator position at Ben-Gurion University.
Community Involvement
Noga Balaban volunteered as a Community Manager for MLT - Marketing Ladies in Tech from 2020 to 2022. In this role, she contributed to the community's growth and engagement, supporting initiatives aimed at empowering women in the tech industry. Her involvement reflects her commitment to fostering professional networks and collaboration within the marketing and technology sectors.
Marketing Achievements
Throughout her career, Noga Balaban has managed cross-departmental projects to design and implement a new customer journey, enhancing the transition from new leads to paying customers. She has conducted comprehensive research to analyze competitors, assess market trends, and identify customer requirements, which has contributed to strategic marketing decisions. Her initiatives have played a significant role in shaping marketing strategies and improving customer experiences.