Nadia Lavrukhina
About Nadia Lavrukhina
Nadia Lavrukhina is a marketing and business development professional with over 12 years of experience, currently serving as a Product Marketing Manager at WaveAccess in Saint Petersburg and Karlsruhe. She specializes in strategic planning and lead generation across various markets, including DACH, CIS, and the USA.
Work at WaveAccess
Nadia Lavrukhina has been employed at WaveAccess since 2019, where she serves as the Product Marketing Manager for Microsoft Dynamics 365-based solutions. In this role, she focuses on product marketing strategies and implementation. Additionally, since 2020, she has held a position in Marketing and Business Development at WaveAccess in Karlsruhe, Baden-Württemberg, Germany. Her responsibilities include lead generation and developing marketing strategies tailored to the DACH market.
Previous Experience at Bercut
Before joining WaveAccess, Nadia worked at Bercut as a Product Manager from 2008 to 2011. In this capacity, she managed a mobile advertising multi-channel platform. Her role involved overseeing product development and marketing strategies, contributing to her extensive experience in the tech industry.
Education and Expertise
Nadia Lavrukhina studied at the Russian State Pedagogical University, where she earned a degree in Romance Languages, Literatures, and Linguistics from 1998 to 2003. She possesses expertise in strategic and operational planning, particularly within the technology sector. Her language proficiency includes English at the C1 level and German at the B2 level.
Independent Business Ownership
Since 2012, Nadia has operated her own business as an Independent Business Owner in Saint Petersburg, Russian Federation. This role has allowed her to leverage her marketing skills and experience in lead generation across various markets, including DACH, CIS, and the USA. Her entrepreneurial experience complements her corporate roles.
Marketing Campaign Management
Nadia has significant experience in creating and managing marketing campaigns from inception to execution. She is skilled in selecting and managing marketing partners, developing marketing collaterals, and organizing events and public relations activities specifically for the German market. This expertise enhances her effectiveness in her current roles.