Diana Peraita
About Diana Peraita
Diana Peraita is a Lead Visual Designer specializing in Member Marketing at WayBetter, where she has worked since 2020. She possesses skills in rendering, web design, typography, and environmental graphics, and has a background in various design roles across multiple organizations.
Work at WayBetter
Diana Peraita currently serves as the Lead Visual Designer for Member Marketing at WayBetter, a role she has held since 2020. Her responsibilities include overseeing visual design projects that enhance member engagement and marketing efforts. Prior to her current position, she worked at WayBetter as a Senior Visual Designer from 2019 to 2020 and as a Visual Designer from 2018 to 2019. This progression reflects her growing expertise and contributions to the company's visual branding and marketing strategies.
Education and Expertise
Diana Peraita earned a Bachelor of Fine Arts degree in Communication Design and Photography from the Cleveland Institute of Art, where she studied from 2006 to 2010. Her education provided her with a strong foundation in design principles. She possesses specialized skills in rendering, typography, and environmental graphics, which are essential for creating effective visual communications. Her proficiency in Squarespace indicates her capability in web design and development.
Background
Diana Peraita has a diverse background in graphic design, having worked in various roles across multiple organizations. She began her career as a Graphic Design Intern at Boondock Walker in 2009 and continued to gain experience through internships at Twist Creative and Dix & Eaton in 2011. She has also held positions at Downtown Cleveland Alliance and Case Western Reserve University, where she contributed to graphic design projects. Her experience spans over a decade, showcasing her commitment to the field.
Previous Work Experience
Before joining WayBetter, Diana Peraita worked at MAC Cosmetics as a Global Visual Merchandising Graphic Designer from 2016 to 2018. She also served as a Designer at Thinkso Creative from 2012 to 2015 in New York. Her freelance work includes a stint as a Graphic Designer for Case Western Reserve University and the Cleveland Institute of Art. This extensive experience across different sectors has equipped her with a broad skill set in visual design.
Language Proficiency
Diana Peraita is fluent in Spanish, which enhances her ability to engage with diverse audiences and collaborate on a variety of projects. This language skill may contribute to her effectiveness in roles that require communication with a broader demographic, particularly in multicultural environments.