Jennifer Zeitlin
About Jennifer Zeitlin
Jennifer Zeitlin is a Product Manager with extensive experience in the cannabis industry and a strong background in product management, photojournalism, and graphic design. She co-founded SoStonedCo and has worked at WayBetter for over a decade, contributing to both creative and managerial aspects of her roles.
Work at WayBetter
Jennifer Zeitlin has served as a Product Manager at WayBetter since 2013. In this role, she has contributed to the development and management of products aimed at enhancing user engagement and promoting health and wellness. Her tenure at WayBetter spans over 11 years, during which she has utilized her skills in product management to drive initiatives that align with the company's mission. Based in New York, New York, she plays a key role in shaping the product strategy and execution.
Experience in the Cannabis Industry
Since 2020, Jennifer Zeitlin has been actively involved in the cannabis industry through her role at SoStonedCo. As a co-founder, she has helped establish a networking community and online publication focused on cannabis culture and education. In addition to her leadership role, she contributes as a designer and writer, creating content that resonates with the cannabis community. Her experience in this sector reflects her commitment to fostering connections and sharing knowledge within the industry.
Education and Expertise
Jennifer Zeitlin has a diverse educational background that supports her professional roles. She earned an Associate of Arts degree in Liberal Arts from Los Angeles Valley College in 2008. She then pursued a Double Bachelor of Arts in Photojournalism and Graphic Design at California State University, Northridge, graduating in 2011. Furthering her education, she obtained a Master of Business Administration from the University of Illinois Urbana-Champaign in 2018. This combination of education equips her with a unique blend of creative and managerial skills.
Previous Work Experience
Prior to her current roles, Jennifer Zeitlin worked as a Truth Marketer at Truth Initiative for five months in 2013. This position allowed her to engage in public health campaigns aimed at reducing tobacco use among youth. Her experience in marketing and communications has contributed to her capabilities in product management and community engagement in her later roles.