Paul Toms
About Paul Toms
Paul Toms is the Chief Marketing Officer at Wayfair, having joined the company in 2021 with over 20 years of experience in marketing and e-commerce.
Chief Marketing Officer at Wayfair
Paul Toms is currently the Chief Marketing Officer at Wayfair, having joined the company in 2021. In this role, Toms oversees the company's global marketing strategies, including digital marketing, branding, and customer acquisition efforts. His responsibilities include developing and implementing strategic marketing initiatives to drive business growth and market share. Toms brings extensive experience in marketing and e-commerce to the Wayfair team.
Former Vice President of Marketing at Vistaprint
Before joining Wayfair, Paul Toms served as the Vice President of Marketing at Vistaprint. In this capacity, he was responsible for leading Vistaprint's marketing strategies, including customer retention and brand development. His work at Vistaprint contributed to expanding the company's market reach and enhancing customer engagement. Toms' role involved overseeing various marketing campaigns and leveraging data-driven insights to optimize marketing performance.
Educational Background in Business Administration
Paul Toms holds a Bachelor of Science in Business Administration from the University of Vermont. This educational background provided him with foundational knowledge in business principles, marketing strategies, and organizational management. The skills and insights gained during his academic journey have been essential in shaping his successful career in marketing and e-commerce.
Expertise in Marketing and E-commerce
With over 20 years of experience in marketing and e-commerce, Paul Toms has established himself as a seasoned expert in the field. His extensive career includes key roles that have provided him with a deep understanding of market dynamics, consumer behavior, and digital marketing techniques. Toms' expertise spans across various facets of marketing, from strategic planning to execution, making him a valuable asset to any organization he serves.