Aleena Rupani
About Aleena Rupani
Aleena Rupani is a Marketing Associate at Wazoku, where she has worked since 2021. She previously held roles in marketing and writing, including a position at The Tab and various internships in digital marketing and social media.
Work at Wazoku
Aleena Rupani has been employed at Wazoku as a Marketing Associate since 2021. In this role, she focuses on developing and implementing marketing strategies aimed at enhancing app engagement among university students. Her work involves collaboration with various university societies to integrate the Circle Pay app into their financial management practices, thereby promoting its use within the student community.
Previous Experience in Marketing and Media
Prior to her role at Wazoku, Aleena Rupani worked at The Tab as a Writer from 2019 to 2020 in Nottingham, United Kingdom. She also gained experience as a Social Media Intern at Cloud 9 Event Management Ltd for three months in 2018 and as a Digital Marketing Intern at Brainwave Communications Ltd for one month in Nairobi, Kenya. Additionally, she completed a one-month internship at Roller Agency as a Commercial and Marketing Intern in 2019.
Education and Expertise
Aleena Rupani studied at the University of Nottingham, where she earned a Bachelor of Arts in International Media and Communication from 2017 to 2021. Her educational background provides her with a strong foundation in media strategies and communication techniques, which she applies in her marketing roles.
Achievements in Marketing Strategy
During her career, Aleena Rupani has developed and implemented innovative marketing strategies specifically targeting university students. She played a key role in the promotion and user acquisition strategy for the Circle Pay app, focusing on engaging the student demographic to enhance app usage and integration within university financial practices.