Ian Smyth
About Ian Smyth
Ian Smyth serves as the Chief Marketing Officer at Wazoku and has over 25 years of experience in brand strategy and development, particularly in the healthcare and technology sectors.
Work at Wazoku
Ian Smyth has been serving as the Chief Marketing Officer at Wazoku since 2022. His role involves overseeing marketing strategies and initiatives to enhance the company's brand presence. Prior to this position, he worked as the Marketing Director at Wazoku from 2021 to 2022. During his tenure, he contributed to the development of marketing campaigns that align with the company's innovation goals.
Education and Expertise
Ian Smyth holds a Master’s degree in Storytelling from City, University of London, which he completed from 2005 to 2007. His educational background complements his extensive experience in brand strategy and development, particularly in the healthcare and technology sectors. He specializes in strategic proposition and messaging, focusing on healthcare, health tech, and emerging technologies.
Background
With over 25 years of experience, Ian Smyth has held various significant marketing roles across multiple organizations. He served as the Chief Brand Officer and Marketing Director at Nuffield Health from 2011 to 2015. Additionally, he was a Vice President and Marketing Director at Digitas for a brief period in 2000. His entrepreneurial spirit is evident from his role as Senior Partner and Founder at eleven//social from 2010 to 2011.
Achievements
Ian Smyth is recognized for his strategic approach in marketing, particularly in the healthcare sector. His ability to work directly with teams has led to significant results in brand development and messaging. He is known for his creative outlet of creating cartoons, which reflects his talent for capturing the absurdity of life and innovation.
Professional Experience
Ian Smyth has held various roles that highlight his versatility in marketing. He worked at humanLearning as CMO and Chief Storytelling Officer for one year from 2016 to 2017. Currently, he also serves as Co-Marketing Director at Clustre - The Innovation Brokers since 2017, where he collaborates on marketing strategies to promote innovation.