Rikki Bains
About Rikki Bains
Rikki Bains is an Enterprise Account Executive specializing in SaaS solutions, currently working at Wazoku in London. With a background in sales and professional sports, he has held various roles in sales management and consulting across multiple companies, contributing to significant innovation projects.
Current Role at Wazoku
Rikki Bains serves as an Enterprise Account Executive at Wazoku, focusing on Software as a Service (SaaS) solutions. He has been in this role since 2021, operating from London, England. His responsibilities include driving sales and fostering relationships with clients to enhance their innovation capabilities through Wazoku's SaaS Innovation platform.
Previous Experience in Sales
Bains has extensive experience in sales and management roles across various organizations. He worked at Computer Futures from 2014 to 2018, where he held multiple positions, including Senior Sales Consultant and Associate Sales Team Manager. He then transitioned to SThree, serving as Sales Manager and later as Senior Regional Sales Manager until 2021. His roles involved leading sales teams and managing client relationships in Birmingham, United Kingdom.
Professional Football Career
Before his career in sales, Rikki Bains was a professional football player. He played for Coventry City Football Club from 2004 to 2006 and continued his football career until 2010 with various teams. This experience contributed to his teamwork and leadership skills, which he later applied in his sales roles.
Education and Qualifications
Bains studied Sports Studies at Coventry College, where he earned a National Diploma from 2004 to 2006. He also attended George Elliot School from 2000 to 2004. His educational background laid the foundation for his analytical and strategic thinking skills, which are essential in his current role.
Contributions to Innovation
Rikki Bains has contributed to significant projects in the innovation sector. He was part of a team that developed a cloud-based global open innovation network with over 500,000 members. He works with organizations such as Waitrose, HSBC, and the UK central government to integrate innovation as a strategic capability, delivering solutions more efficiently than traditional methods.