Sarah Williams
About Sarah Williams
Sarah Williams is the Director of Digital Marketing at Wazoku, where she leads a team focused on digital growth and customer engagement. With extensive experience in various marketing roles and a commitment to professional development, she has built a strong foundation in digital marketing strategies.
Current Role at Wazoku
Sarah Williams serves as the Director of Digital Marketing at Wazoku since 2023. In this role, she leads a team of digital marketers, ensuring alignment and consistency across all digital channels. Her focus is on driving digital growth and enhancing customer engagement. Sarah collaborates with both internal and external stakeholders to develop innovative ideas and insights that inform Wazoku's digital marketing strategies.
Previous Experience in Digital Marketing
Prior to her current position, Sarah held various roles in digital marketing. She worked at Wazoku as a Senior Digital Marketing Manager from 2021 to 2023 and as a Digital Marketing Manager from 2020 to 2021. Her earlier experience includes serving as a Digital Campaign Manager at Aspria from 2018 to 2020 and as Head of Marketing at On The Point Marketing Ltd from 2017 to 2018. Additionally, she has worked at STAG Group and Red Ribbon Asset Management Plc in marketing roles.
Educational Background and Qualifications
Sarah has pursued extensive education in marketing. She is currently studying at CIM | The Chartered Institute of Marketing, where she is working towards a Level 6 Diploma in Professional Marketing. She has also completed a Diploma in Digital Metrics & Analytics and a Professional Certificate in Marketing at CIM. Furthermore, she studied Data Literacy at Multiverse, achieving an Apprenticeship Level 3, and has gained CRM knowledge through Infusionsoft since 2016.
Expertise in Digital Marketing
Sarah possesses a strong expertise in various aspects of digital marketing, including PPC, social media advertising, SEM, email marketing, automation, campaign development, and multi-platform management. Her commitment to continuous learning is evident in her professional qualifications and her focus on staying updated with the latest trends and best practices in the digital landscape.
Career Progression and Roles
Sarah's career in marketing began as a Sales and Marketing Administrator Assistant at Specialist Technologies Limited from 2009 to 2011. She then progressed through various roles, gaining experience and expertise in digital marketing. Her career includes significant positions at several organizations, contributing to her development as a digital marketing leader.