Heather Acey
About Heather Acey
Heather Acey serves as the Managing Director of Marketing at WealthForge, where she has worked since 2014. She combines her expertise in marketing and psychology to develop comprehensive strategies that enhance customer understanding and engagement.
Work at WealthForge
Heather Acey has served as the Managing Director of Marketing at WealthForge since 2014. In this role, she has been instrumental in developing and executing comprehensive marketing strategies that leverage both inbound and outbound channels. Her work is centered in the Richmond, Virginia area, where she combines her marketing expertise with insights into customer psychology to enhance understanding of consumer behavior.
Education and Expertise
Heather Acey earned her Bachelor’s Degree in Marketing and Psychology from Virginia Commonwealth University, where she studied from 1999 to 2004. This educational background provides her with a unique perspective on customer behavior, which she applies in her marketing strategies. She possesses expertise in search engine marketing (SEM) and social media strategy, with practical experience using LinkedIn Campaign Manager.
Previous Experience
Before joining WealthForge, Heather Acey worked at Capital One as an Art Director from 2010 to 2013. Her career also includes a position as a Web Designer at Affinion Loyalty Group from 2004 to 2010. These roles contributed to her development as an award-winning digital designer, with a strong foundation in web, graphic, and UX design.
Technical Skills
Heather Acey is skilled in using Adobe Creative Suite tools, including Photoshop, InDesign, and Illustrator, which she employs for various design projects. She is also proficient in web development technologies such as HTML5, CSS3, and jQuery, and has experience in responsive web design. Additionally, she utilizes marketing tools like Hubspot, Salesforce, and Pardot to enhance marketing efforts.