Bretton Fosbrook, Ph.D.

Staff Researcher, Data Science @ Wealthsimple

About Bretton Fosbrook, Ph.D.

Bretton Fosbrook, Ph.D., is a Staff Researcher in Data Science at Wealthsimple, with extensive experience in academia and industry, specializing in mixed methods research and user-centered strategies.

Company

Wealthsimple: Bretton Fosbrook, Ph.D., currently works at Wealthsimple as a Staff Researcher in Data Science. He has been with Wealthsimple since 2020 in Toronto, Ontario, Canada. His work focuses on integrating data science with user research to improve pricing strategies, customer segmentation, and experimentation.

Title

Staff Researcher, Data Science: Bretton Fosbrook holds the title of Staff Researcher in Data Science at Wealthsimple. His expertise lies in utilizing mixed methods research to derive actionable insights and develop people-centered strategies.

Education and Expertise

Bretton Fosbrook has a diverse educational background. He holds a Ph.D. in Science & Technology Studies from York University, completed in 2017. He also has a Bachelor's degree in Biological Sciences & Gender Studies from Mount Holyoke College (2006). Additionally, he has been a Visiting Researcher at both the Saïd Business School, University of Oxford, and The University of British Columbia. Fosbrook specializes in triangulating quantitative and qualitative data to inform business strategies and research.

Professional Background

Bretton Fosbrook has a rich professional history. He was a Product Researcher at FreshBooks in 2020 and a Postdoctoral Researcher at the Rotman School of Management, University of Toronto, from 2018 to 2019. He also served as a Teaching Associate for MBA-Technology, Strategy, Policy at the University of Toronto and spent five years as an Adjunct Professor at York University. His earlier roles include Systems Administrator at SAP SuccessFactors, Technology Lead at the Homeless Prenatal Program, and Research Associate at the Center for Genetics and Society.

Achievements in Research

At Wealthsimple, Bretton Fosbrook develops mixed methods research capabilities, integrating data science with user research. This approach aids in enhancing pricing strategies, customer segmentation, and experimentation. He is experienced in leading research teams and collaborates effectively with cross-functional leaders to solve complex challenges.

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