Jennifer Rossi
About Jennifer Rossi
Jennifer Rossi is the Senior Lifecycle Marketing Manager at Wealthsimple, with over 10 years of experience in digital strategy and marketing.
Title at Wealthsimple
Jennifer Rossi is currently the Senior Lifecycle Marketing Manager at Wealthsimple. She has held this role since 2022, bringing her extensive background in lifecycle marketing to the forefront of Wealthsimple's strategies.
Previous Roles at Wealthsimple
Prior to her current role, Jennifer Rossi worked as a Lifecycle Marketing Manager from 2020 to 2022 and as an Email & Marketing Automation Specialist from 2019 to 2020 at Wealthsimple. These positions were based in Toronto, Ontario, Canada, where she contributed to the company's significant growth over a period of more than 4 years.
Career at Loblaw Digital
Jennifer Rossi served as an Email Marketing Specialist at Loblaw Digital from 2017 to 2019. During her tenure, she played a pivotal role in launching PC Optimum, which became Canada’s largest loyalty program. Her work enhanced Loblaw Digital's email marketing strategies and drove customer engagement.
Education in Business Administration and Marketing
Jennifer Rossi obtained her Bachelor's Degree in Business Administration with a specialization in Marketing from Wilfrid Laurier University. Her educational background laid a strong foundation for her career in digital strategy and marketing automation.
Experience in Sales and Marketing
Early in her career, Jennifer Rossi worked as a Sales & Marketing Specialist and Sales & Marketing Associate at New Toronto Group from 2014 to 2017. She also interned in product management at Ribbon Communications from 2012 to 2013. These experiences have contributed effectively to her expertise in marketing and sales.