Jessica O.
About Jessica O.
Jessica O. is the Director of Lifecycle Marketing at Wealthsimple, with over a decade of experience in growth marketing, specializing in startups and digital marketing.
Current Role at Wealthsimple
Jessica O. serves as the Director of Lifecycle Marketing at Wealthsimple since 2021. In this position, she is responsible for overseeing customer interaction strategies throughout different stages of the customer lifecycle. Working from New York, she focuses on increasing customer retention and engagement, ensuring that each customer receives tailored communication and maximum value from Wealthsimple’s financial products.
Previous Experience at Policygenius
Before joining Wealthsimple, Jessica O. was part of Policygenius Inc., where she held multiple roles over four years. From 2017 to 2019, she worked as the Senior Manager of CRM Marketing, followed by her role as Associate Director, CRM Marketing from 2019 to 2021. During her tenure, she was pivotal in implementing CRM strategies that improved customer relations and enhanced target marketing efforts.
Roles in Marketing at Boston-Based Companies
Jessica O. has a notable background in various marketing roles within Boston-based companies. She was the Marketing Director at Panorama Education in 2016-2017 and served as an Instructor at General Assembly from 2015 to 2016. Her experience extends to acting as a Marketing Manager in Digital Strategy and Web Optimization at Pluralsight and Smarterer from 2014 to 2016, and as a Marketing Associate at Boundless from 2012 to 2014.
Academic Background in Journalism
Jessica O. holds a Bachelor of Science degree in Journalism from Boston University. This educational background provided her with essential skills in communication, research, and storytelling, which have been instrumental in her roles across various marketing disciplines.
Expertise in Growth Marketing
With over a decade of experience, Jessica O. specializes in growth marketing, focusing primarily on startups in major cities like New York and Boston. Her expertise includes marketing automation, CRM management, and web optimization, all of which are crucial for enhancing user experience and boosting conversion rates. Additionally, her strong background in digital marketing allows her to leverage online platforms effectively to drive brand awareness and customer engagement.