Katrina Zivanovich
About Katrina Zivanovich
Katrina Zivanovich is a Product Lead at Wealthsimple with extensive experience in digital transformation, agile coaching, and product operations.
Current Role at Wealthsimple
Katrina Zivanovich serves as the Product Lead at Wealthsimple, a position she has held since 2022. Based in Toronto, Ontario, Canada, she spearheads various product initiatives and oversees the strategic direction of the company's offerings. Her role emphasizes driving innovation and ensuring the seamless implementation of new product features to enhance user experiences.
Previous Experience at Wealthsimple
Prior to her current role, Katrina Zivanovich worked as the Senior Product Manager, Growth at Wealthsimple from 2021 to 2022. In this capacity, she focused on optimizing user growth and engagement strategies. Her responsibilities included the development and execution of growth plans aimed at expanding the customer base and ensuring sustainable product adoption.
Expertise in Digital Transformation and Change Management
Katrina Zivanovich has a robust expertise in digital transformation and change management. She specializes in creating seamless transitions for businesses adapting to new technologies. Her focus is on minimizing disruptions and maximizing efficiency during technology integration, ensuring that organizations can quickly adapt to evolving market demands.
Background in Agile Coaching and Product Operations
A specialist in agile coaching and product operations, Katrina Zivanovich ensures that teams are efficient and adaptable in fast-paced environments. Her expertise involves mentoring product teams to adopt agile methodologies, which facilitate continuous improvement and responsiveness to market changes. Her approach aims at enhancing operational efficacy and team productivity.
Experience in Growth and Product Marketing
Katrina Zivanovich possesses significant experience in growth and product marketing. Her career includes driving user engagement and product adoption through targeted marketing strategies. She leverages her background to develop comprehensive marketing plans that align with product development, aimed at increasing user acquisition and retention.
Work at Shopify
From 2019 to 2021, Katrina Zivanovich was a Senior Product Manager at Shopify. During her tenure, she played a key role in managing product lifecycles and improving user experience for Shopify's e-commerce platform. Her responsibilities included drafting product roadmaps, conducting market analysis, and implementing product enhancements.
Tenure at Huge
Katrina Zivanovich has held multiple positions at Huge, serving as Senior Product Manager from 2017 to 2019 and as Product Manager from 2016 to 2017. At Huge, she was responsible for leading product teams and managing the development of digital products and services, aligning them with client needs and market trends.
Years at Infomart, a Meltwater Company
At Infomart, a Meltwater Company, Katrina Zivanovich held several roles from 2013 to 2016, including Analyst, Client Success Consultant, and Product Lead. Her work there involved data analysis, fostering client relationships, and leading product development initiatives to enhance service offerings.
Educational Background at Sheridan College
Katrina Zivanovich studied at Sheridan College from 2009 to 2011, where she gained foundational knowledge that has supported her expansive career in product management. Her education has equipped her with essential skills in business and technology, forming the basis of her professional expertise.