Shirley Hsu Leftick
About Shirley Hsu Leftick
Shirley Hsu Leftick is the Director of Operations at Wealthsimple, with a background in product ownership, marketing, and journalism.
Current Position at Wealthsimple
Shirley Hsu Leftick is the Director of Operations at Wealthsimple. She has been with the company since 2021 and operates out of Toronto, Ontario, Canada. In her role, she implemented a net-new, always-on, targeted campaign that significantly increased digital traffic conversion to sales, showcasing her strategic approach to operations and marketing.
Previous Role at TD Bank
Before joining Wealthsimple, Shirley Hsu Leftick served as the Chief Product Owner for the Payments Platform & Capabilities at TD Bank. She held this position for a decade, from 2011 to 2021, also based in Toronto. During her tenure, she provided thought leadership in Everyday Banking and Cross-Border Banking, focusing on OMNI sales trends and insights. One of her notable projects was planning and executing the annual TD Samsung Tablet national campaign, where she managed the entire acquisition campaign cycle.
Early Career and Marketing Roles
Shirley Hsu Leftick's early career includes roles that focused extensively on marketing. She served as a B2B and Web Marketing Coordinator at MultiCorpora (RR Donnelley) from 2010 to 2011. Prior to that, she was an Internet Marketing Specialist at QC Career School between 2009 and 2010. These roles helped her build a strong foundation in both digital and traditional marketing strategies.
Educational Background in Journalism and Marketing
Shirley Hsu Leftick earned her Bachelor of Journalism from Carleton University. She studied from 2005 to 2009, specializing in Journalism, Public Relations, Marketing, and Law. This educational background provided her with a diverse skill set, equipping her to navigate multiple facets of business operations and marketing effectively.