Simon Lejeune
About Simon Lejeune
Simon Lejeune is the VP Growth at Wealthsimple, with extensive experience in user acquisition and marketing roles across various companies in the Montréal region.
Current Role at Wealthsimple
Simon Lejeune holds the position of VP Growth at Wealthsimple since 2022. In this role, he is responsible for leading the acquisition and lifecycle teams across multiple products. His focus includes building and sharing results-driven strategies while maintaining meaningful industry relationships.
Previous Experience at Wealthsimple
Before being appointed VP Growth, Simon Lejeune served as the Senior Director of User Acquisition at Wealthsimple from 2021 to 2022. During his tenure, he developed and implemented user acquisition strategies that significantly contributed to the company’s growth.
Past Roles in Marketing and User Acquisition
Simon Lejeune has an extensive background in marketing and user acquisition. He founded Mile End Growth in 2020 and led it until 2021. Prior to that, he was the Head of User Acquisition at Hopper from 2016 to 2020. Earlier roles include Marketing Director and Customer Acquisition Manager at Busbud from 2014 to 2016, and Marketing and Strategy Director at Nomad Logic from 2013 to 2014.
Educational Background
Simon Lejeune completed his Bachelor of Business Engineering at Université catholique de Louvain from 2007 to 2010. He continued his studies at Louvain School of Management, earning a Master in Business Engineering from 2010 to 2012. Additionally, he studied International Business at Thammasat Business School in Bangkok, where he achieved Master 1 in 2011.
Early Career and Internships
Simon Lejeune began his professional journey as a Project Manager - Experiential Marketing at Nomad Logic from 2012 to 2013. He also completed a Corporate Social Responsibility internship at GDF SUEZ in Brussels in 2012, which lasted three months.