Chris Baird
About Chris Baird
Chris Baird is the Chief Marketing Officer at Weave, known for his data-driven approach and extensive experience in B2B SaaS marketing.
Chris Baird's Role as Chief Marketing Officer at Weave
Chris Baird serves as the Chief Marketing Officer at Weave. With his nearly two decades of expertise in high-growth B2B SaaS companies, Chris brings a data-driven and growth-minded approach to his role. He focuses on leveraging data to inform marketing strategies and drive business growth. His responsibilities include overseeing the company's marketing strategies and ensuring they align with Weave's business objectives.
Previous Role at ObservePoint
Chris Baird held the position of Chief Marketing Officer at ObservePoint prior to his current role. During his tenure, he contributed significantly to building a category-leading brand. His work at ObservePoint showcased his ability to enhance brand visibility and establish a strong market presence. This experience further solidified his reputation as a skilled marketer in the B2B SaaS industry.
Experience at Omniture and Adobe
Chris Baird worked at Omniture and Adobe where he took charge of demand marketing and web strategy initiatives. His role involved developing and implementing strategies to drive demand for the company's products. By managing web strategies, Chris ensured that the online presence of the brands was effectively contributing to their overall marketing and sales goals.
Education at BYU’s Marriott School of Business
Chris Baird studied at Brigham Young University's Marriott School of Business. His academic focus was on marketing and international business, equipping him with the foundational knowledge needed for his future roles in the marketing sector. The education he received at BYU laid the groundwork for his approach to data-driven and growth-oriented marketing strategies.