Adam Sierra
About Adam Sierra
Adam Sierra serves as the Head of Influencer Marketing at Weave, where he has worked since 2022. He has a background in digital marketing and account management, with previous roles at Weave and other organizations.
Current Role at Weave
Adam Sierra serves as the Head of Influencer Marketing at Weave, a position he has held since 2022. In this role, he focuses on developing and executing influencer marketing strategies to enhance brand visibility and engagement. His responsibilities include identifying potential influencers, managing partnerships, and analyzing campaign performance to ensure alignment with business goals. Adam's leadership in this area contributes to Weave's overall marketing strategy.
Previous Experience at Weave
Prior to his current role, Adam Sierra held multiple positions at Weave. He worked as a Partnership Sales Manager for seven months in 2021, where he was responsible for building and maintaining strategic partnerships. Additionally, he served as a Sales Account Manager for three months in 2021, focusing on client relationship management and sales growth. His experience at Weave has equipped him with a comprehensive understanding of the company's operations and marketing strategies.
Education and Expertise
Adam Sierra earned a Bachelor of Science degree in Entrepreneurial Management from the Marriott School of Business at Brigham Young University. His educational background provides a solid foundation for his career in marketing and sales. Adam possesses expertise in various digital marketing tools, including AdWords, Facebook Ads, and Google Analytics. He also utilizes advanced data analysis skills with tools like SQL, Tableau, and Excel Pivot Tables to drive marketing decisions.
Professional Background
Before joining Weave, Adam Sierra gained valuable experience in different roles. He worked as a Youth Counselor at Especially For Youth - EFY from 2016 to 2019, where he engaged with youth and facilitated programs. He also served as a Customer Service Representative and Call Center Supervisor at doTERRA for ten months in 2015-2016, focusing on customer support and team management. Additionally, he interned as a Growth Hacker at TransparentCareer in 2017, where he contributed to marketing initiatives.
Creative Projects
In addition to his professional work, Adam Sierra engages in a creative side project where he finds celebrity or cartoon look-alikes for individuals. This project showcases his creativity and ability to connect with people in a unique way, further enhancing his skills in relationship building and marketing.