Amanda K. Parry
About Amanda K. Parry
Amanda K. Parry serves as the Sr. Director of Customer Experience & Training at Weave, where she has implemented a customer community that supports 50,000 active users. She has a diverse background in marketing communications and customer experience, with notable achievements including a significant growth in webinar registrations and the development of a content marketing library that greatly enhanced web conversions.
Work at Weave
Amanda K. Parry currently serves as the Sr. Director of Customer Experience & Training at Weave, a position she has held since 2024. In this role, she oversees the customer experience strategy and training initiatives. Previously, she was the Director of Training & Community at Weave from 2021 to 2024. During her tenure, she implemented a customer community that provides training and enablement for 50,000 active users. Additionally, she spearheaded a webinar program that achieved 169% growth in registrants year-over-year.
Education and Expertise
Amanda K. Parry earned a Bachelor of Science degree in Communications from the University of Utah, where she studied from 1994 to 1998. She is also pursuing an Executive Leadership Series Certificate at the David Eccles School of Business, which she began in 2017. Her educational background supports her expertise in customer experience, training, and marketing communications.
Background
Amanda K. Parry has a diverse professional background in marketing communications and customer experience. She worked at HireVue in various roles, including Sr. Manager of CS Content & Community and Director of CX and Community, from 2018 to 2021. Prior to that, she held positions at Uppercase Living, AOL News, NAS Recruitment Communications, and Young Living Essential Oils. Her experience spans over two decades, focusing on public relations, content marketing, and community engagement.
Achievements
Throughout her career, Amanda K. Parry has achieved significant milestones in content marketing and customer engagement. She built a content marketing library that increased web conversions tenfold and conceptualized various marketing tools for product launches and events. Her leadership in mentoring a team of project managers, writers, and designers has contributed to successful project outcomes and enhanced customer experiences.