Andrew Cuthbert
About Andrew Cuthbert
Andrew Cuthbert serves as the Head of Organic Marketing, SEO, and Content at Weave, where he has implemented strategies to significantly increase organic traffic. He holds a Bachelor of Arts in Communications from Brigham Young University and is pursuing a Master of Business Administration from Western Governors University.
Work at Weave
Andrew Cuthbert serves as the Head of Organic Marketing, SEO, and Content at Weave since 2022. In this role, he has instigated content research driven by keyword analysis, market trends, and collaboration with stakeholders. He developed a comprehensive strategy to enhance the organic channel throughout the customer journey, working closely with key stakeholders for product launches and site updates. Cuthbert has also built a content team to ensure a consistent output of authoritative and targeted content. His leadership led to a 158% increase in traffic by optimizing content for specific verticals and managing relationships with contractors and agencies to align marketing efforts with organizational goals.
Education and Expertise
Andrew Cuthbert holds a Bachelor of Arts in Communications with a focus on Public Relations from Brigham Young University. He is currently pursuing a Master of Business Administration (MBA) at Western Governors University, expected to complete in 2025. His educational background provides a strong foundation for his expertise in organic marketing, SEO, and content strategy. Cuthbert's academic training complements his practical experience in developing marketing strategies and managing content teams.
Background
Cuthbert has a diverse background in digital marketing, having worked in various roles across multiple organizations. Prior to his current position at Weave, he held the role of Marketing Manager: SEO at Lendio for three months in 2022. He also worked as a Digital Marketing Specialist at Lucid and 97th Floor, where he gained significant experience in SEO and digital marketing strategies. His earlier experience includes a position as Marketing Project Manager at BYU Dining Services, where he managed marketing initiatives and projects.
Previous Work Experience
Before joining Weave, Andrew Cuthbert accumulated extensive experience in digital marketing roles. He worked as a Digital Marketing Specialist at Lucid from 2021 to 2022 and at 97th Floor in various capacities, including Enterprise Marketer and Marketing Intern. His tenure at BYU Dining Services included roles as a Marketing Project Manager and Graphic Designer. This range of experience has equipped him with a comprehensive understanding of marketing strategies and content development.