Bryan Archibald
About Bryan Archibald
Bryan Archibald is the Senior Director of Digital Marketing and Analytics at Weave, with a robust background in product management and digital marketing. He has held various leadership positions in companies such as Oracle, Overstock.com, and Delta Air Lines, and possesses advanced skills in SQL and web analytics.
Current Role at Weave
Bryan Archibald serves as the Sr. Director of Digital Marketing and Analytics at Weave, a position he has held since 2022. In this role, he focuses on integrating digital marketing strategies with analytics to enhance overall marketing performance. His expertise in data analysis and marketing technology supports the company's objectives in the Salt Lake City Metropolitan Area.
Previous Experience in Digital Marketing and Analytics
Prior to joining Weave, Bryan held several significant positions in the field of digital marketing and analytics. He worked at CMG Financial as the Director of Marketing Technology and Analytics for three months in 2022. Before that, he was the Director of Performance Analytics at MRM from 2020 to 2021. His experience also includes roles at ExpertVoice and Overstock.com, where he developed skills in business intelligence and marketing analytics.
Background in Product Management
Bryan Archibald possesses a strong background in product management, which enhances his ability to align marketing strategies with product development. This expertise allows him to effectively bridge the gap between marketing initiatives and product offerings, ensuring that both areas work cohesively to achieve business goals.
Education and Expertise
Bryan earned his MBA in Marketing from the University of Utah - David Eccles School of Business, completing his studies from 2002 to 2004. His educational background, combined with advanced skills in SQL and web analytics, equips him to manage and analyze large datasets effectively. He also has expertise in predictive modeling and business intelligence, which are essential for his current role in digital marketing.
Career Timeline
Bryan's career spans multiple roles in marketing and analytics. He began at Delta Air Lines as a Senior Account Manager in Marketing Communications from 2004 to 2006, later transitioning to Project Manager - Marketing Analytics until 2008. He continued to develop his career at Overstock.com and ExpertVoice before his tenure at Oracle as Senior Strategic Director from 2018 to 2020. His diverse experience reflects a commitment to advancing in the field of digital marketing and analytics.