Chris Baird
About Chris Baird
Chris Baird serves as the Chief Marketing Officer at Weave, where he has contributed to enhancing customer relationships for small businesses since 2022. He has extensive marketing leadership experience, having held significant roles at companies such as Adobe, Omniture, and ObservePoint.
Current Role at Weave
Chris Baird serves as the Chief Marketing Officer at Weave, a position he has held since 2022. In this role, he focuses on enhancing customer relationships for small businesses through modern communication tools. His leadership is pivotal in transforming Weave's marketing strategies to better engage and support clients in the SaaS industry.
Previous Experience at Adobe
Chris Baird worked at Adobe in various capacities from 2008 to 2014. He initially served as Manager of Content and Demand Marketing for four years, followed by a two-year tenure as Manager of Web Strategy and Demand Marketing. His time at Adobe allowed him to develop a strong foundation in demand marketing and web strategy.
Leadership at ObservePoint
Baird held multiple roles at ObservePoint from 2014 to 2022, including Vice President of Marketing and Chief Marketing Officer. During his six years at the company, he contributed to the development of marketing strategies that enhanced customer engagement and brand visibility. His leadership helped shape the company's marketing direction.
International Marketing Experience
Chris Baird has international marketing experience, notably as Global Marketing Manager for Mrs. Fields Famous Brands in Seoul, Korea. His role involved overseeing marketing strategies for the Asia-Pacific region, which provided him with valuable insights into global market dynamics and consumer behavior.
Education and Academic Background
Chris Baird studied at Brigham Young University, where he attended the Marriott School of Business. His academic background has equipped him with essential skills and knowledge applicable to his extensive career in marketing leadership across various industries.