Cj Chuapoco
About Cj Chuapoco
Cj Chuapoco serves as the Manager of Product Marketing at Weave HQ, where he leads a team responsible for go-to-market strategies and campaign development. He has a diverse background in brand management and marketing, with previous roles at Unilever, GMMB, and other organizations.
Work at Weave
Cj Chuapoco has been employed at Weave HQ since 2020, currently holding the position of Manager of Product Marketing. In this role, Cj leads a team of four product marketers, focusing on go-to-market strategy, internal enablement, and campaign strategy for the entire product portfolio. Prior to this role, Cj served as Senior Product Marketing Manager for nine months in 2020 and briefly as Product Manager for Digital Forms in 2022.
Education and Expertise
Cj Chuapoco earned a Master of Business Administration (M.B.A.) from Northwestern University's Kellogg School of Management, specializing in Operations and Economics from 2015 to 2017. Prior to this, Cj completed a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing at Georgetown University's McDonough School of Business from 2006 to 2010. This educational background supports Cj's expertise in product marketing and brand management.
Professional Background
Cj Chuapoco has a diverse professional background that includes various roles in marketing and brand management. Cj began as a Legislative Intern at the U.S. House of Representatives in 2008, followed by positions at GMMB, where Cj worked as an Account Assistant, Senior Account Executive, and Account Executive. Cj also gained experience at Unilever as an Associate Brand Manager and Brand Management Intern, overseeing campaigns for Hellmann's/Best Foods mayonnaise. Additional experience includes internships at DDB and TheatreWorks.
Achievements in Brand Management
During the tenure at Unilever, Cj Chuapoco developed and oversaw marketing campaigns for Hellmann's/Best Foods mayonnaise, managing profit and loss and growth strategies for commercial products sold to restaurants and institutional customers. At GMMB, Cj managed communications campaigns with budgets ranging from $5,000 to $1.2 million, focusing on clients in education and sustainability.