Jason Alleger
About Jason Alleger
Jason Alleger serves as the Head of Pricing & Monetization at Weave, bringing extensive experience in consumer insights and marketing strategy. He has held various roles in academia and industry, including positions at Traeger, Enso Rings, and Brigham Young University.
Current Role at Weave
Jason Alleger serves as the Head of Pricing & Monetization at Weave, a position he has held since 2024. In this role, he is responsible for developing and implementing pricing strategies that enhance the company's revenue and market position. His expertise in monetization allows him to analyze market trends and consumer behavior to optimize pricing models effectively.
Previous Experience in Consumer Insights
Prior to his current role, Jason Alleger worked at Traeger, Inc. in various capacities, including Director and Senior Director of Consumer Insights & Strategy from 2020 to 2022. His work involved leading initiatives focused on understanding consumer preferences and driving product innovation through strategic insights. He also held the position of Manager of Consumer Insights & Strategy at Traeger from 2018 to 2019.
Academic Background and Teaching
Jason Alleger earned a Master of Business Administration from Brigham Young University Marriott School of Business, completing his studies from 2016 to 2018. He also holds a Bachelor of Arts in Communications - Advertising from Brigham Young University, which he completed from 2005 to 2011. In addition to his academic credentials, he has been an adjunct professor at BYU since 2018, teaching a course on 'Storytelling with Data.'
Experience in Digital Media and Marketing
Jason has extensive experience in digital media and marketing. He worked at Penna Powers as a Digital Media Supervisor and later as a Digital Media Planner from 2011 to 2015. He also served as VP of Marketing at Enso Rings from 2022 to 2024. His roles have involved strategic planning and execution of marketing campaigns, focusing on consumer engagement and brand development.
Speaking Engagements and Industry Contributions
Jason Alleger has participated as a keynote speaker and panelist at various conferences, where he shares his expertise in pricing and monetization strategies. He has also contributed to multiple podcast interviews, discussing topics such as pricing, promotions, and consumer segmentation. His insights have helped shape industry discussions around effective marketing attribution and innovative pricing strategies.