Andrew Cuthbert
About Andrew Cuthbert
Andrew Cuthbert serves as the Head of Organic Marketing, specializing in SEO and content at Weave, where he has significantly increased traffic through strategic content optimization. He has a diverse background in digital marketing, having held various roles at companies such as Lendio, Lucid, and BYU Dining Services.
Work at Weave
Andrew Cuthbert serves as the Head of Organic Marketing, focusing on SEO and content strategies at Weave. He has been in this role since 2022 and operates in a hybrid capacity within the Salt Lake City Metropolitan Area. In his position, he developed a comprehensive strategy to enhance the organic marketing channel, contributing to a 158% increase in traffic. He optimized content for specific verticals and collaborated with key stakeholders for product launches and site updates. Additionally, he built a content team to maintain a consistent output of authoritative and targeted content.
Previous Experience in Digital Marketing
Prior to his role at Weave, Andrew held various positions in digital marketing. He worked as a Marketing Manager for SEO at Lendio for three months in 2022. He also served as a Digital Marketing Specialist at Lucid from 2021 to 2022, where he focused on SEO for eleven months. His experience includes a stint at 97th Floor as an Enterprise Marketer and later as a Digital Marketing Specialist, where he contributed to marketing efforts for nine months. He also worked at Y Digital Agency as a Digital Marketing Specialist for three months in 2020.
Background in Marketing and Design
Andrew's career began in the marketing sector with BYU Dining Services, where he worked as a Marketing Project Manager from 2017 to 2019. He also held a position as a Graphic Designer for four months in 2017. His diverse roles in marketing have provided him with a solid foundation in both strategic planning and creative execution.
Education and Expertise
Andrew holds a Bachelor of Arts in Communications with a focus on Public Relations from Brigham Young University. He is currently pursuing a Master of Business Administration (MBA) at Western Governors University, expected to complete in 2025. His educational background supports his expertise in marketing strategy and content development.