Bryan Archibald
About Bryan Archibald
Bryan Archibald serves as the Sr. Director of Digital Marketing and Analytics at Weave, bringing extensive experience in marketing and analytics from previous roles at companies such as Oracle, Delta Air Lines, and Overstock.com.
Work at Weave
Bryan Archibald serves as the Sr. Director of Digital Marketing and Analytics at Weave, a position he has held since 2022. In this role, he focuses on developing and implementing digital marketing strategies that leverage analytics to drive business growth. His responsibilities include managing marketing campaigns and utilizing data to enhance customer engagement and conversion rates. Archibald's expertise in digital marketing and analytics plays a crucial role in optimizing Weave's marketing efforts.
Previous Experience in Digital Marketing
Prior to his current role at Weave, Bryan Archibald accumulated extensive experience in digital marketing and analytics across various organizations. He worked at Oracle as Senior Strategic Director from 2018 to 2020, where he led strategic services. His tenure at Delta Air Lines included roles as Senior Account Manager for Marketing Communications and Project Manager for Marketing Analytics. Additionally, he served as Director of Marketing Analytics and CRM at Overstock.com and Director of Business Intelligence and Analytics at ExpertVoice.
Education and Expertise
Bryan Archibald earned his MBA in Marketing from the University of Utah - David Eccles School of Business, completing his studies from 2002 to 2004. His educational background provides a strong foundation for his expertise in digital marketing, predictive modeling, and business intelligence. Archibald possesses advanced skills in SQL and web analytics, which enable him to manage and analyze large datasets effectively, enhancing his decision-making capabilities in marketing strategies.
Background in Marketing Technology
Archibald has a diverse background in marketing technology, having held positions that emphasize analytics and technology integration. He worked as Director of Marketing Technology and Analytics at CMG Financial for a brief period in 2022. His role at MRM as Director of Performance Analytics from 2020 to 2021 further solidified his expertise in performance measurement and analytics. This background enhances his ability to align marketing strategies with product development and business objectives.
Career Progression
Bryan Archibald's career progression reflects a strong focus on marketing analytics and strategic leadership. He began his career at Delta Air Lines and transitioned through various roles, including significant positions at Overstock.com and ExpertVoice. His experience spans over 15 years in the marketing and analytics field, showcasing his ability to adapt and lead in different organizational environments. This trajectory has equipped him with a comprehensive understanding of both marketing and product management.