Jason Alleger
About Jason Alleger
Jason Alleger serves as the Head of Pricing & Monetization at Weave, bringing extensive experience in consumer insights and marketing strategies. He has held various roles in notable companies and educational institutions, contributing to innovative pricing strategies and teaching courses on data storytelling.
Current Role at Weave
Jason Alleger serves as the Head of Pricing & Monetization at Weave, a position he has held since 2024. In this role, he focuses on developing and implementing pricing strategies that enhance revenue and consumer engagement. His expertise in marketing attribution supports the company's objectives in monetization.
Previous Experience in Consumer Insights
Jason Alleger has extensive experience in consumer insights, having worked at Traeger, Inc. in various roles, including Director and Sr. Director of Consumer Insights & Strategy from 2020 to 2022. His work involved analyzing consumer behavior and preferences to inform product and marketing strategies. He also held a position at General Mills as Global Consumer Insights for Nature Valley in 2017.
Educational Background
Jason Alleger earned a Bachelor of Arts in Communications - Advertising from Brigham Young University, completing his studies in 2011. He furthered his education at the Marriott School of Business, where he obtained a Master of Business Administration in Marketing between 2016 and 2018. His academic background supports his professional expertise in marketing and consumer insights.
Teaching and Academic Contributions
Jason Alleger is an adjunct professor at Brigham Young University, where he teaches a course on 'Storytelling with Data.' He has been in this role since 2018, contributing to the education of students in the Marriott School of Business. He also served as an adjunct professor at LDS Business College, focusing on Social Media Analytics from 2015 to 2016.
Speaking Engagements and Industry Involvement
Jason Alleger has participated in multiple podcast interviews and has been a keynote speaker and panelist at various conferences. He shares insights on pricing, promotions, and consumer segmentation, showcasing his expertise in pricing and monetization strategies within the industry.