Natalie Jenkins House
About Natalie Jenkins House
Natalie Jenkins House is a seasoned marketing professional currently serving as the Sr. Director of Content and Communications at Weave, with extensive experience in digital transformation and customer journey mapping.
Current Role at Weave
Natalie Jenkins House serves as the Senior Director of Content and Communications at Weave, a position she has held since 2023. In this role, she focuses on developing and executing strategies that enhance customer engagement and communication. Her responsibilities include overseeing content creation and ensuring alignment with the company's marketing objectives. Based in Lehi, Utah, she brings extensive experience in digital transformation and customer journey mapping to her current position.
Previous Experience in Marketing
Natalie has held several significant positions in the marketing field prior to her role at Weave. She worked at Pluralsight as the Director of Digital Experience from 2015 to 2018, and at Adobe Systems as the Manager of Nurture Programs from 2010 to 2011. Additionally, she served as the Senior Manager of Marketing Operations at Control4 and as the Director of Demand Marketing at Domo, Inc. Her experience includes lifecycle marketing strategies and customer-centric demand programs.
Educational Background
Natalie Jenkins House studied at the University of Phoenix, where she earned a Bachelor of Science in Business Management from 1995 to 1999. She furthered her education by obtaining a Master of Business Administration from the same institution between 2000 and 2002. Her academic background supports her extensive career in marketing and digital experience.
Expertise in Digital Marketing
Natalie specializes in various aspects of digital marketing, including web experience, lead generation, and customer experience marketing. She has operational experience in persona development and customer journey mapping. Her skills extend to managing marketing technology stacks, implementing web analytics, and developing conversion optimization strategies. She emphasizes the importance of curiosity and continuous testing in marketing.
Career Achievements
Throughout her career, Natalie has been involved in three initial public offerings (IPOs) and one private equity acquisition. She has also led initiatives in social media, community marketing, and public relations. Her focus on mentoring and building performance-oriented teams has contributed to her success in creating effective marketing strategies that prioritize customer experience.