Reid Goodfellow
About Reid Goodfellow
Reid Goodfellow is a Product Marketing Manager with a background in marketing and client services. He has held various positions at Weave and Crown & Caliber, and he holds a Master of Marketing Research from The University of Georgia.
Current Role at Weave
Reid Goodfellow serves as the Product Marketing Manager at Weave, a position he has held since 2022. In this role, he is responsible for developing and executing marketing strategies that align with product objectives. His focus includes understanding market trends and customer needs to enhance product offerings. Goodfellow's experience in product marketing enables him to effectively communicate the value of Weave's solutions to potential clients.
Previous Experience at Weave
Before becoming the Product Marketing Manager, Reid Goodfellow worked at Weave in various capacities. He initially joined as an Associate Product Marketing Manager in 2022 for six months. Following this role, he served as a Marketing Insights Analyst from 2021 to 2022 for eight months. These positions provided him with a foundation in product marketing and insights analysis, contributing to his current role.
Experience at Crown & Caliber
Reid Goodfellow has a background with Crown & Caliber, where he held two positions. He worked as a Client Service Coordinator from 2018 to 2019 for one year, and later as an Account Manager from 2019 to 2020 for seven months. In these roles, he focused on client relations and account management, which helped him develop skills in customer service and business operations.
Education and Expertise
Reid Goodfellow earned a Master of Marketing Research from The University of Georgia, completing his studies from 2020 to 2021. He also holds a Bachelor of Arts (B.A.) from the same institution, which he obtained from 2013 to 2016. His educational background provides him with a solid foundation in marketing principles and research methodologies, enhancing his capabilities in product marketing.
Experience at PayPal and Roam Innovative Workplace
Reid Goodfellow worked as a Graduate Student Researcher at PayPal from 2020 to 2021 for nine months. This role involved conducting research to support product development and marketing strategies. Additionally, he was a Hospitality Assistant at Roam Innovative Workplace from 2017 to 2018 for one year, where he gained experience in customer service and operational support.