Rob Hughes
About Rob Hughes
Rob Hughes is a Senior Paid Advertising Manager at Weave HQ, where he has worked since 2017. He has a background in paid search and PPC management, having previously held positions at Big Leap and Leadgenix.
Work at Weave
Rob Hughes has been serving as the Senior Paid Advertising Manager at Weave HQ since 2017. In this role, he is responsible for managing and optimizing paid advertising campaigns to enhance the company's online presence and drive customer engagement. His expertise in paid search strategies contributes to the overall marketing efforts of Weave, a company focused on providing communication solutions for small businesses.
Previous Experience in Paid Advertising
Before joining Weave, Rob Hughes worked as a Paid Search Analyst at Big Leap from 2015 to 2017. During his tenure, he focused on analyzing and optimizing PPC campaigns to improve performance metrics. Prior to that, he held the position of PPC Manager at Leadgenix from 2011 to 2015, where he managed various pay-per-click advertising initiatives. His early career included a role as a Creative Research and Marketing Intern at ChangeAnything.com in 2011.
Education and Expertise
Rob Hughes earned a Bachelor of Arts degree in Communications with a focus on Advertising from Brigham Young University. He attended the university from 2006 to 2011, gaining foundational knowledge and skills in marketing and communication strategies. This educational background supports his professional expertise in managing paid advertising campaigns and understanding consumer behavior.
Career Timeline
Rob Hughes has a diverse career in digital marketing, spanning over a decade. He began his professional journey as a Creative Research and Marketing Intern in 2011, followed by a role as PPC Manager at Leadgenix until 2015. He then transitioned to Big Leap as a Paid Search Analyst for two years before joining Weave in 2017, where he has continued to develop his skills in paid advertising management.