Thomas Nilsen ðŸ’
About Thomas Nilsen ðŸ’
Thomas Nilsen is a Marketing Operations professional with an MBA from the University of Oregon. He has extensive experience in email marketing and financial analysis, currently working at Weave in Lehi, Utah.
Work at Weave
Currently, Thomas Nilsen holds the position of Marketing Operations at Weave, where he has been employed since 2022. In this role, he focuses on optimizing marketing strategies and enhancing customer engagement through targeted email campaigns. His responsibilities include collaborating with cross-functional teams to ensure alignment of email marketing efforts with the company's broader business objectives.
Education and Expertise
Thomas Nilsen earned a Master of Business Administration (MBA) in Marketing from the University of Oregon, completing his studies from 2018 to 2020. Prior to this, he obtained a Bachelor's Degree in Finance from Utah Valley University, where he studied from 2014 to 2018. His educational background provides a strong foundation for his expertise in marketing operations and financial analysis.
Background
Before joining Weave, Thomas Nilsen gained diverse experience in various roles. He worked at Boostability as an SEO Marketing Specialist and later as an Accounting Clerk and Junior Financial Analyst. He also served as a Senior Financial Analyst at Intel Corporation and ClickUp, where he focused on marketing-related financial analysis. His early career included a position at In-N-Out Burger and a brief stint at Apex Fun Run.
Achievements in Email Marketing
Thomas Nilsen is dedicated to maximizing return on investment (ROI) in email marketing. He specializes in creating drip campaigns and trigger-based emails using Marketo, which enhances user experience. He analyzes email marketing performance metrics to provide data-driven insights that inform campaign improvements. His approach emphasizes fostering lasting customer relationships through targeted email strategies.
Previous Roles and Responsibilities
Throughout his career, Thomas Nilsen has held various positions that contributed to his marketing and financial expertise. He worked as a Marketing Data and Analytics Strategist at pirawna and as a Senior Financial Analyst at ClickUp and Intel Corporation. His experience in these roles involved analyzing data to drive marketing decisions and improve operational efficiency.