Flavia Lima
About Flavia Lima
Flavia Lima is a Senior Web Content Editor at Web Summit and has over 18 years of experience in content marketing and digital media. She has held various roles in organizations such as Cortex, DCI Digital Career Institute, and Rock in Rio, specializing in B2B/B2C content marketing and social media advertising.
Current Role at Web Summit
Flavia Lima serves as a Senior Web Content Editor at Web Summit since 2022. In this role, she focuses on creating and managing content that enhances user engagement and drives traffic to the platform. Her responsibilities include strategic planning and analysis to support digital performance campaigns. She works remotely from Lisbon, Portugal, contributing to the company's mission of connecting the tech community.
Previous Experience in Content Strategy
Prior to her current position, Flavia held various roles that shaped her expertise in content strategy. She worked as Head of Content Strategy at Rock in Rio from 2017 to 2020, where she developed content initiatives for one of the largest music festivals globally. Additionally, she served as a Digital Marketing & Content Specialist at FSB Comunicação for five years, enhancing her skills in B2B/B2C content marketing.
Educational Background
Flavia Lima completed her Post-graduation in Digital Marketing and Analytics at NOVA IMS Information Management School from 2016 to 2017. She also holds a Bachelor of Communication from Pontifícia Universidade Católica do Rio de Janeiro, where she studied Communication, Journalism, and Related Programs from 2001 to 2004. This educational foundation supports her extensive career in content creation and digital marketing.
Expertise in Digital Marketing
Flavia specializes in B2B/B2C content marketing and has over 18 years of experience in both traditional and new media. She has expertise in social media advertising on platforms such as Facebook, Instagram, and Google. Her skills extend to managing online communities across various social media platforms and engaging in strategic planning for digital campaigns, including newsletters and landing pages.
Freelance Work and Additional Roles
In addition to her full-time roles, Flavia works as a freelance Content Manager and Data Analyst. She has collaborated with Amazon Web Services as a Freelance Content Writer Specialist and Marketing Support from 2016 to 2019. Her freelance work allows her to apply her skills in content management and data analysis across different projects and clients.