Jennifer Smyth
About Jennifer Smyth
Jennifer Smyth is a Junior Marketing Project Manager at Web Summit in Dublin, Ireland, where she has worked since 2021. She has a background in fashion buying and merchandising, as well as extensive experience in visual merchandising and brand management.
Work at Web Summit
Jennifer Smyth has been employed at Web Summit as a Junior Marketing Project Manager since 2021. Her role involves managing marketing projects within the organization, contributing to the company's initiatives in Dublin City, County Dublin, Ireland. Over her three years at Web Summit, she has focused on enhancing brand experiences and connecting customers with marketplaces.
Education and Expertise
Jennifer Smyth holds a Bachelor's degree in Digital Marketing from Dublin Business School, which she completed in 2021. Prior to this, she studied at Portobello Institute, earning a Certificate in Fashion Buying & Merchandising with Merit in 2011. Additionally, she completed her Leaving Certificate at Dominican College from 2002 to 2008. Her education has equipped her with a strong foundation in marketing and merchandising.
Background in Visual Merchandising
Jennifer has a strong background in visual merchandising, having worked in various roles that enhanced her expertise in this area. She served as a Visual Merchandising Manager at MANGO for seven months in 2016 and as a Visual Merchandiser at Forever 21 for three years from 2012 to 2015. This experience has contributed to her understanding of customer profiles and brand presentation.
Previous Work Experience
Before joining Web Summit, Jennifer Smyth held several positions that contributed to her marketing and branding skills. She worked as an Account Brand Specialist at Nike from 2016 to 2020, where she focused on brand management in the Ireland/UK market. Her earlier experience also includes a role as a Visual Merchandiser at Forever 21 and as a Visual Merchandising Manager at MANGO.
Commitment to Continuous Learning
Jennifer is committed to self-teaching and remote learning, particularly during the pandemic, to improve her skills in time management, critical thinking, and problem-solving. She plans to continue her education to stay updated with the ever-changing marketplace, reflecting her dedication to professional development.