Katarina Cierna
About Katarina Cierna
Katarina Cierna is a Product Manager at Web Summit, where she has worked since 2020. She has a diverse background in digital marketing and product management, with previous roles at AVG Technologies and Avast Software.
Work at Web Summit
Katarina Cierna has been working at Web Summit since 2020 as a Product Manager. Prior to this role, she served as a Product Owner from 2018 to 2020 and as an Advertising Associate from 2017 to 2018. During her tenure, she played a significant role in delivering three large-scale conferences and six smaller events using Web Summit's virtual conference product, which collectively reached approximately 200,000 attendees. Additionally, she facilitated the licensing of Web Summit's virtual conference software to a major UN agency, enabling them to host a virtual event with over 10,000 attendees.
Previous Experience in Digital Marketing
Before joining Web Summit, Katarina Cierna worked at AVG Technologies as a Senior Digital Marketing Specialist from 2015 to 2017. She also held positions as a Junior Online Advertising Specialist from 2013 to 2015 and as an SEM Intern from 2012 to 2013 at the same company. Her experience in digital marketing has contributed to her expertise in managing product development and advertising strategies.
Education and Expertise
Katarina Cierna studied at the University of Economics in Prague, where she earned a Bachelor's degree in International Trade from 2008 to 2011 and a Master's degree in International Business/Trade/Commerce from 2011 to 2014. She also obtained a Master's degree in Business & Economics from the University of Erlangen-Nuremberg in 2012. In 2018, she completed the Executive Leadership Programme at IESE Business School, enhancing her leadership skills.
Achievements in Event Management
Katarina Cierna has been recognized for her contributions to event management at Web Summit. She was featured in TechCrunch for her involvement in the development and success of Web Summit's virtual conference platform. Her efforts in organizing large-scale and smaller events have demonstrated her capability in managing complex projects and engaging large audiences.
Early Career Background
Katarina Cierna began her career as a Customer Care Specialist at Dell in 2010. She then transitioned to AVG Technologies, where she gained foundational experience in online advertising and search engine marketing. This early experience laid the groundwork for her subsequent roles in digital marketing and product management.