Katherine Farrell
About Katherine Farrell
Katherine Farrell serves as the VP of Communications at Web Summit, where she has worked since 2023, following her role as Director of Communications since 2021. With a background in commerce and international studies, she leads creative campaigns and initiatives focused on technology, sustainability, and gender equality.
Work at Web Summit
Katherine Farrell has held multiple roles at Web Summit since 2019. She started as a Communications professional, progressing to Director of Communications in 2021, and currently serves as the Vice President of Communications since 2023. Her work is based in London, England, after previously operating from Dublin, Ireland. In her current role, she oversees the creation of creative campaigns for Web Summit events held in various global locations, including Lisbon, Rio, Toronto, and Qatar. She leads a team that collaborates with internal teams and stakeholders to amplify narratives surrounding technology advancements, sustainability, and gender equality.
Education and Expertise
Katherine Farrell studied at University College Dublin from 2011 to 2015, where she earned a Bachelor of Commerce International (BComm International). She furthered her education at Universidad de Granada, studying dirección y empresariales from 2013 to 2014, where she achieved a Grado de administración. Her academic background provides a foundation for her expertise in communications and marketing within the tech industry.
Background
Before her tenure at Web Summit, Katherine Farrell gained experience as a Marketing Intern at Radio Nova in 2013, where she worked for two months. This early role contributed to her understanding of marketing and communications, which she has since applied in her various positions at Web Summit.
Achievements
Katherine Farrell plays a key role in the IMPACT campaign at Web Summit, which emphasizes sustainability and gender equality. Her leadership in this initiative reflects her commitment to addressing critical social issues through the platform of technology events. Additionally, she oversees the development of creative campaigns that highlight advancements in technology and their societal implications.