Marija Citic
About Marija Citic
Marija Citic is an Advertising Associate at Web Summit, where she develops buyer personas and collaborates with various teams to create marketing campaigns. With a background in marketing and economics, she has held multiple roles in digital marketing and account management across different companies and countries.
Work at Web Summit
Marija Citic has been employed at Web Summit as an Advertising Associate since 2019. In this role, she developed buyer personas to enhance the marketing strategy. She collaborates with various creative professionals, including copywriters, designers, video editors, and web developers, to execute cohesive marketing campaigns. Her responsibilities also include conducting research on competitor events and industry trends to inform marketing strategies, as well as utilizing analytics tools to evaluate marketing performance.
Previous Experience in Digital Marketing
Before joining Web Summit, Marija Citic worked at 256 as a Digital and Social Media Specialist from 2018 to 2019. She also held the position of Account Manager at BIONIC Marketing Technology for five months in 2017 and at esome advertising technologies GmbH for nine months in the same year. Her earlier roles include serving as a Junior Account Manager at esome advertising technologies GmbH and as an intern at ChamberSolutions, where she assisted the marketing director.
Education and Expertise
Marija Citic earned her Master of Economics and Business Administration with a focus on Marketing and Strategy from the Norwegian School of Economics (NHH) between 2013 and 2015. Prior to that, she completed her Bachelor of Science in Marketing and Economics at Old Dominion University from 2007 to 2010. Her educational background provides her with a solid foundation in marketing principles and strategic analysis.
Skills in Marketing Campaigns
Marija Citic has experience launching integrated marketing campaigns across various platforms, including Google, Bing, Facebook, LinkedIn, Taboola, TikTok, Reddit, Twitter, and Pinterest. She utilizes a variety of analytics tools to assess marketing performance and adjust strategies as needed. Her ability to develop buyer personas and conduct market research contributes to her effectiveness in creating targeted marketing initiatives.
Background in Administration
Earlier in her career, Marija Citic worked as an Administrator at the Folkes Stevens Indoor Tennis Center at Old Dominion University for six months in 2011. This role provided her with foundational administrative skills that complement her marketing expertise. Her diverse work experience spans multiple roles and industries, enhancing her adaptability in the marketing field.