Sara Marques
About Sara Marques
Sara Marques is an Advertising Associate specializing in Performance Marketing at Web Summit, where she has worked since 2022. She has extensive experience in digital marketing, having held various roles in companies such as TAP Air Portugal and WYperformance, and holds a Master's degree in Marketing Management.
Current Role at Web Summit
Sara Marques serves as an Advertising Associate in Performance Marketing at Web Summit, a position she has held since 2022. In this role, she develops and executes integrated marketing campaigns across various platforms, including Google Ads, Bing Ads, Facebook, and LinkedIn. She collaborates with creative teams to produce ad copy, visuals, and videos aimed at enhancing ticket sales and product interest. Additionally, she conducts research on industry trends and competitor events to inform audience development and strategic marketing plans.
Previous Experience in Marketing
Sara Marques has a diverse background in marketing, having held several positions prior to her current role. She worked as a Performance Marketing Supervisor at WYperformance from 2021 to 2022. Before that, she was a Digital Marketing Specialist at TAP Air Portugal from 2020 to 2021. Her earlier roles include Marketing Team Leader at iServices Portugal from 2018 to 2019, and Digital Marketing Team Leader at 360imprimir from 2019 to 2020. She also gained experience as a Campaign Manager at both iServices Portugal and Gomobbi.
Educational Background
Sara Marques holds a Master's degree in Gestão de Marketing from Instituto Português de Administração e Marketing - Lisboa, which she completed from 2014 to 2016. She also earned a Bachelor's degree in Comunicação Organizacional from Escola Superior de Educação de Coimbra, studying from 2011 to 2014. Additionally, she completed a Marketing Digital program at Google in 2018, which lasted for 11 months.
Skills and Tools Utilized
In her marketing roles, Sara Marques has utilized various tools and platforms to enhance campaign performance. She employs Excel, Lookerstudio, and Supermetrics for tracking marketing performance and making data-driven adjustments. Her expertise includes developing integrated campaigns and analyzing industry trends to optimize marketing strategies.
Internship and Early Career Experience
Sara Marques began her career with several internships that laid the foundation for her marketing expertise. She worked as a Marketing and Communications Intern at Markup-Advanced Marketing Solutions in 2014 and as a Content Management Intern at Dreamlines GmbH in 2016. Additionally, she served as a Marketing Trainee at Areagest Serviços Gestão SA in 2015. These early experiences contributed to her understanding of marketing dynamics and campaign management.