Aditi Deshpande
About Aditi Deshpande
Aditi Deshpande is a Marketing Business Analyst with extensive experience in data analysis and market research. She has worked for various organizations, including Weber Shandwick and Health+Commerce, and holds a Master's in Integrated Marketing from New York University.
Current Role at Weber Shandwick
Aditi Deshpande currently serves as a Marketing Business Analyst at Weber Shandwick, a global public relations firm. She has been in this role since 2021. In her position, she utilizes her analytical skills to support marketing strategies and evaluate campaign performance. Aditi's expertise in data analysis and market research contributes to the firm's ability to deliver effective communication solutions for clients.
Previous Experience in Marketing Analysis
Prior to her current role, Aditi worked as a Marketing Analyst at Health+Commerce from 2020 to 2021. She also held positions at New York University as a Digital Marketing Specialist and Marketing & Operations Associate between 2019 and 2020. Her experience includes a volunteer role as a Marketing Analyst at DoctorLingo in 2020. These roles have equipped her with a strong foundation in marketing analytics and strategy.
Educational Background in Marketing and Advertising
Aditi Deshpande holds a Master's degree in Integrated Marketing from New York University, where she studied from 2018 to 2020. She also earned a Master's in Entertainment from the University of Mumbai, studying Media and Advertising from 2016 to 2018. Additionally, she completed a Bachelor's degree in Mass Media at the University of Mumbai from 2013 to 2016. Her educational background provides her with a comprehensive understanding of marketing principles and practices.
Skills in Data Analysis and Visualization
Aditi possesses advanced skills in data analysis, utilizing tools such as SQL, Python/Pandas, and Google Analytics. She is proficient in data visualization techniques, employing software like Tableau, Google Data Studio, and Supermetrics. Her ability to create compelling reports and insights enhances her effectiveness in evaluating communications, media, and website performance for clients.
Multilingual Proficiency and Cultural Background
Aditi Deshpande is proficient in five languages: English, Hindi, Marathi, Konkani, and Sanskrit. This multilingual capability allows her to engage with diverse audiences and enhances her effectiveness in global marketing initiatives. Additionally, she has a background in classical dance, having trained for 15 years, which reflects her commitment to cultural arts and discipline.