Brian Shin
About Brian Shin
Brian Shin is a Senior Product Led Growth Marketing Manager at Webflow, with a diverse background in growth marketing and revenue operations across various companies in New York City. He holds dual bachelor's degrees in International Relations and Audio Music Engineering from the University of Rochester.
Current Role at Webflow
Brian Shin serves as the Senior Product-Led Growth Marketing Manager at Webflow. He has held this position since 2022, contributing to the company's growth strategies in New York, New York. His role focuses on leveraging product-led growth techniques to enhance user acquisition and engagement.
Previous Experience in Growth Marketing
Prior to his current role, Brian worked at Cube as the Director of Growth and Demand Generation from 2021 to 2022. He also spent three years at Smartly.io as Manager of Growth Marketing and Revenue Operations from 2018 to 2021. His experience includes consulting for startups at Aro Group in 2018 and managing product growth and user acquisition at Roomi from 2017 to 2018.
Educational Background
Brian Shin studied at the University of Rochester, where he earned two Bachelor of Arts degrees in International Relations and Audio Music Engineering. He completed his education at Chaparral High School before pursuing higher education.
Expertise in Marketing Channels
Brian possesses expertise in driving growth through various marketing channels, including in-product strategies and direct mail campaigns. His focus is on helping next-generation companies and teams succeed in competitive markets, utilizing his knowledge of performance marketing and growth strategies.
Values and Professional Philosophy
Brian values transparency, simplicity, and authentic relationships in his professional interactions. He maintains a steady growth mindset, which informs his approach to marketing and team collaboration. This philosophy guides his efforts in fostering effective growth strategies.