Caroline Ren
About Caroline Ren
Caroline Ren is a Senior Product Marketing Manager at Webflow, specializing in product marketing with a focus on Localization and Content Management Systems. She has over a decade of experience in B2B technology marketing, having previously held positions at companies such as Zendesk and Cisco Systems.
Current Role at Webflow
Caroline Ren serves as a Senior Product Marketing Manager at Webflow, a position she has held since 2022. In this role, she specializes in product marketing with a focus on Localization and Content Management Systems (CMS). Caroline is involved in the development and announcement of new features, such as Localization and increased page limits. She has contributed to the Webflow blog and has written about the platform's new content editing and commenter roles.
Previous Experience at Logitech
Caroline Ren worked at Logitech as the Director and Head of Product Marketing for Video Collaboration from 2021 to 2022. Prior to this role, she served as a Senior Product Marketing Manager for Video Collaboration at Logitech from 2020 to 2021. Her tenure at Logitech focused on enhancing product marketing strategies within the video collaboration sector.
Experience at Zendesk
Caroline held multiple roles at Zendesk. She served as a Customer Marketing Manager for the Enterprise segment from 2018 to 2020, where she worked for two years in the San Francisco Bay Area. Additionally, she was a Business Operations Manager in Marketing for seven months in 2018. Her experience at Zendesk contributed to her expertise in customer marketing within the B2B technology sector.
Background at Cisco Systems
Caroline Ren's background includes significant experience at Cisco Systems. She worked as a Business Analyst from 2014 to 2015 and later as a Strategy & Operations Lead from 2016 to 2018. Additionally, she held the position of Program Manager for New Product Introductions from 2015 to 2016. Her roles at Cisco provided her with a strong foundation in business operations and strategic marketing.
Education and Expertise
Caroline Ren earned a Bachelor of Arts (BA) in Public Policy Studies from Duke University. With over a decade of experience in B2B technology marketing, she emphasizes the launch of user-centric products. Caroline is recognized for her ability to leverage customer and market insights to develop effective messaging strategies and is passionate about creating scalable marketing processes that enhance team efficiency.