Cassandra Lopez
About Cassandra Lopez
Cassandra Lopez is a Senior Product Marketing Manager currently working at Webflow. She has a diverse background in product marketing and finance, with previous roles at Goldman Sachs, Salesforce, Adobe, and other notable companies.
Current Role at Webflow
Cassandra Lopez serves as a Senior Product Marketing Manager at Webflow, a position she has held since 2023. In this role, she focuses on product marketing strategies and initiatives, contributing to the company's growth and product outreach. Webflow is known for its web design and development platform, allowing users to build responsive websites visually.
Previous Experience at Goldman Sachs
Cassandra Lopez has extensive experience at Goldman Sachs, where she worked in various roles from 2012 to 2016. She began as a Coordinator, progressing to Senior Analyst, and then to Associate. Her tenure at Goldman Sachs provided her with a strong foundation in financial services and analytics within the Greater New York City Area.
Marketing Roles at Salesforce and Adobe
Lopez held multiple positions at Salesforce, including Product Marketing Manager for Internal Activation and Go-To-Market from 2021 to 2023. Her work involved developing marketing strategies and initiatives to enhance product visibility and user engagement. Additionally, she worked as a Digital Marketing - Customer Success Manager at Adobe from 2019 to 2021, where she focused on customer success and digital marketing strategies.
Educational Background
Cassandra Lopez earned a Bachelor of Science in Marketing and International Business from Villanova University, completing her studies from 2007 to 2011. She furthered her education by obtaining a Master of Business Administration (MBA) from Columbia Business School between 2017 and 2019. Additionally, she participated in a Study Abroad Experience in International Business Culture at Universidad Pablo de Olavide in 2010.
Internship and Early Career Experience
Cassandra Lopez gained early career experience through internships, including a Pre-MBA Global Products Marketing Intern position at VMV Limited in 2017 and a Brand Management Summer Associate role at Johnson & Johnson in 2018. She also worked as a Technical Recruiter at Bluewolf from 2011 to 2012, where she developed skills in recruitment and talent acquisition.